News

The inception of SERTA (USA)'s first Signature Bedding Gallery in Malaysia

Issued by: JLPW Communications on behalf of Serta International (M) Sdn Bhd

Date: 23 October 2013Ur sold in

KUALA LUMPUR, 23 October 2013 – The No.1 mattress brand in the United States – Serta Mattress, has finally landed in Malaysia with its first Signature Bedding Gallery at The Intermark Mall, Jalan Tun Razak, Kuala Lumpur. Malaysians can now experience a different sleep as the gallery will be featuring some of SERTA's latest mattresses and the first hand-crafted mattress exclusively made by highly skilled artisans.

Commenting on the first Signature Bedding Gallery in Malaysia, Mr. Terence Selvarajah said: "A mattress is the single most important piece of furniture at home. With this in mind, SERTA has dedicated over 75 years of research and development at its Sleep Research Centre in Chicago, USA to create some of the best mattresses in the world as found in many prestigious 5-star hotels worldwide. A lot of effort is taken to ensure that all SERTA mattresses are created using the latest innovation in bedding technology and ensuring the highest standards in quality and customer care possible. This is how SERTA has become America's No.1 mattress company today and hopefully we can be No.1 in Malaysia too."

"Lifestyle in Malaysia has evolved due to emerging technology and a restful sleep is important to balance this hectic way of life. A restful sleep is achieved by choosing the right mattress produced by a trusted brand and that is the reason for me to bring SERTA to Malaysia," he added. In conjunction with launching event, Serta Mattress presented 100 pillows and 30 mattresses to Principal Office and CEO of Budimas, Ms Anne Rajasaikaran. The Budimas Charitable Foundation as part of SERTA's CSR programme. The foundation which is under the royal patronage of DYMM Seri Paduka Baginda, Raja Permaisuri Agong is a charity organisation that"Lifestyle in Malaysia has evolved due to emerging technology and a restful sleep is important to balance this hectic way of life. A restful sleep is achieved by choosing the right mattress produced by a trusted brand and that is the reason for me to bring SERTA to Malaysia," he added.

In conjunction with launching event, Serta Mattress presented 100 pillows and 30 mattresses to Principal Office and CEO of Budimas, Ms Anne Rajasaikaran. The Budimas Charitable Foundation as part of SERTA's CSR programme. The foundation which is under the royal patronage of DYMM Seri Paduka Baginda, Raja Permaisuri Agong is a charity organisation that

 

As the No.1 mattress brand in the United States in 2012 with a stunning growth of 27.6% sales gain from a year ago that certainly outpacing its competitors, SERTA has been recognised as the world leader in luxury hotel bedding in Furniture Today, a leading furniture industry magazine in the United States. The company has over 80 years of experience in creating mattresses based on the latest innovation, research and design from its Sleep Research Centre in Chicago, United States. Serta mattresses are made of patented GelComfort Foam based on the i-Pedic Backrest technology.

As the second largest bedding manufacturer in the world, SERTA is the leading provider of mattresses in the hospitality industry, partnering with many prestigious hotel groups such as Hilton Hotels, Marriott, Ascott and Intercontinental Hotel Groups, and many more.

Priding itself in using only environmentally friendly materials and effective waste and energy reduction measures in its mattress manufacturing process, SERTA's mattresses have won numerous design and consumer awards internationally. Further, SERTA is the only international premium brand that has collaborated with top US fashion designer Vera Wang, and America's famous luxury resorts and property developer and owner Donald Trump, to create state-of-the art Serta mattresses in the United States.

The use of luxurious comfort quilt, GelComfort Foam and multi-zone natural latex padding imported from Europe, combined with the specially designed Serta PostureFlex spring support system from the United States and ultra-cool fabrics from Italy has allowed the company to create the perfect mattress which the finest hotels worldwide insist on.

To feel and experience Serta Mattress, visit Serta Signature Gallery at Level 3, The Intermark Mall, Jalan Tun Razak, KL (03-2181 4700 or 012-208 7652). The showroom is open daily from 11am to 7.30pm. For enquiries, e-mail info@sertamattress.com.my, or visit www.sertamattress.com.my.

For further media enquires please contact:

Jackie Leong

Tel: +603 2166 9737 / +6012 658 3901

Email: jackie.leong@jlpw.com.my

 

Jason Fong

Tel: +603 2166 9736 / +6012 952 0015

Email: jason.fong@jlpw.com.my